Why a Great Logo Really Matters?

Why a Great Logo Really Matters?

A great logo encapsulates all that a corporation or entity is into a relatively small space. The really good logos are imbued with energy. There is seemingly movement within the form that makes up the logo. Jeep is a great example of a simple logo which works well in...

The Right Brain Hemisphere Realm of Graphic Design

Many of us know that the right side of our brains are taken up with processing images and big picture stuff, whilst the left hemisphere is more about the details, including logic and mathematics. This is an overly simplistic understanding of an incredibly complex...